Including |
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This all resulted in one of the best CES shows ever for Iomega, a Kraves PR client for 10 years. The media mavens at Kraves PR would love the opportunity to land results for your company and product. |
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The Numbers
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The Hits |
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day. 2 million circ. |
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10 million VPM/922,000 circ. |
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| Storage Hits the Family Room February 8, 2010 |
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These companies, along with storage box maker Iomega ( IOM - news - people ) (which was bought by emc in 2008), have all recently introduced media players designed to pair with the big high-definition TV sets that are showing up in family rooms. The media players are the size of a tissue box and attach to a TV much like a DVD player does. Inside the casing they are essentially Linux computers, with their geeky innards hidden by a user-friendly interface and operated with a remote control. While these media players can connect to Internet sites like YouTube and Netflix ( NFLX - news - people ) to access streaming video, their main purpose is to give customers a way to play on their living room TVs all the movies that they happen to have handy in digital form on their PCs. The new media players haven't yet fully caught on in the U.S. "But if you walk around big stores like FNAC in Europe, you see stacks and stacks of them," says Jonathan Huberman, chief executive of Iomega, which is marketing a $150 player. "It's a very interesting business for us." |
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