Kris Kraves, Principal
Throughout her twenty-year career, Kris Kraves has developed and implemented highly successful public relations programs for companies in the personal technology, enterprise hardware/software and consumer electronics industries. Kris' strategic and effective media relations skills have garnered major placements for companies she has promoted. She knows what will and what won't work with the press. This media savvy allows her to secure coverage for Kraves PR clients, helping them meet specific business goals.

As a seasoned professional who has worked with several top national PR agencies as well as in-house corporate publicity departments, Kris possesses a deep set of skills and expertise allowing her to step right into any activity a client requests. From strategizing the national PR launch of a new product and driving regional press to a special event, to developing a media list and drafting press releases, case studies or bylined articles, Kris can efficiently and successfully accomplish the task needed.

Since 1999, she has managed public relations for Iomega Corporation, known for its legendary Zip drive. Recent campaigns she handled included the company's re-launch as a provider of managed services/solutions to the small-to-medium-sized business (SMB) IT market securing stories in AP, CNET News, Money.com, CNBC, Computer Reseller News, eWeek, InfoWorld and other major tech trades. In addition, she was responsible for the storage vendor's holiday gift guide program resulting in nearly 200 million potential customers having been exposed to favorable Iomega press coverage. Articles about the company's new consumer storage gadgets ran in virtually every major consumer publication including Newsweek, Time, The New York Times, Parade, The Chicago Tribune, The New York Post, and many more.

Other technology experience includes developing and implementing public relations programs for companies such as FileNET, an enterprise content management solution provider and Veros Real Estate Solutions, a leading developer of automated valuation modeling software for mortgage brokers.

Kraves' consumer experience includes launching new products for Disney Consumer Products, Symantec's Norton Utility software products, Virgin Interactive, Electronic Arts, Novalogic and many others. She has also worked with 2KGames on the company's video games based on film releases.

She is a Cum Laude Communications graduate from California State University, Northridge.

Roxanne Truesdell, Client Service Executive
Roxanne Truesdell brings to Kraves PR several years of public relations and strategic communications experience with skills specifically in the technology arena--both in consumer as well as B2B. She is a skilled practitioner with the ability to form relationships with key media and analysts across the media spectrum including print, radio, television and online publications.

Prior to joining Kraves PR, Roxanne was worked with various technology clients including Everstream, Enviance, Iqzone, Ignify, Cogito, Inc, T-Splines and Helius. Her experience with these companies spans a variety of PR programs from product and company launches to managing and booking tradeshows and media tours. At Kraves PR, Roxanne plays an integral role on all agency accounts.

Roxanne achieved a BA degree in Communications with an emphasis in public relations and a minor in business management from Brigham Young University.